To be a competitive, sustainable and profitable cooperative, inclusive for all sectors of the population, with economic, social and environmental strength, that generates trust and is recognized nationally and internationally, where its members are committed to their work for the future of the organization.

To continuously improve the means and quality of life of members and their families; providing diversified financial and non-financial services and products that respond to their needs, promoting cooperativism, gender and generational equity, and community development.