To be a proudly recognized association at both a National and International level, known for producing and exporting differentiated and \"Specialty Coffees,\" that are certified Organic and Fair trade. Additionally, for a firm commitment to the environment and running a social responsible organization. Finally and most critically, to fulfill our clients' demands for both volume and quality, all the while creating improvements in productivity; ultimately to the benefit to he quality of life for the member families of our association.

The Association of Differentiated and Special Coffee Producers of Guatemala -ASPROCDEGUA-, is a non-profit civil association of small and medium coffee growers, with Christian principles and values; dedicated to the production chain and the critical positioning of our coffee in international markets; in turn transferring technology/knowledge to our associates through training and consulting with the ultimate goal of improving the productivity, income and quality of life of our associates and the competitiveness and sustainability of the association.

4.1. Respect\r\nIn the association the beliefs, ideals and different points of view of the associates, managers and staff are respected, in the same way the environment and the laws that apply to the organization are respected.\r\n4.2. Harmony\r\nDecisions are made by consensus, valuing the different contributions and points of view, in order to avoid conflicts and confrontations between associates, managers and technical and administrative personnel.\r\n4.3. Teamwork\r\nIn all instances of the association, work teams are formed, taking full advantage of everyone's knowledge and experience, so that each person from his or her position contributes so that the best work results are achieved with less effort.\r\n4.4. Solidarity\r\nIn the Association we help each other, thinking and acting on behalf of others, having the same feeling and the same spirit in adversity and prosperity.\r\n4.5. Transparency\r\nAll the actions of the Association are sincere, straight, clear and specific; without reservation and in view of the associates, management bodies, staff, clients, cooperating entities and any body or person related to the interests of the Association, interested in knowing and knowing about the operations.\r\n\r\n4.6. Continuous improvement\r\nContinuous improvement is a permanent process of improving the organization's procedures, products and services, facilitating resources and technological tools that reach everyone and help maximize the achievement of goals; through own and external resources.\r\n4.7. Responsibility\r\nAssociates, governing bodies, organization staff, commit to efficiently and effectively fulfill the tasks and roles that correspond to them; Likewise, the necessary care in decision-making so that they have a positive impact on the organization.\r\n4.8. Loyalty\r\nAssociates, governing bodies and staff of the Association have respect and fidelity to the principles and values ??of the organization, their individual and collective behavior favor the development of the organization.\r\n4.9. Confidentiality\r\nAssociates, governing bodies and staff of the association protect the information for internal use, disclosing it only to those who correspond.\r\n4.10. Motivation\r\nAssociation members and staff are constantly encouraged to improve the achievement of the organization's goals, seeking the common good of associates and their families.\r\n4.11. Trust\r\nThe associates, governing bodies and personnel, show mutual trust in the fulfillment of their functions, discarding any atmosphere of doubt about the behavior of all members of the organization.\r\n4.12. Justice\r\nJustice is a balance between acting and judging, giving everyone what they deserve.